I keep hearing that there's a startup for everything, but I didn't fully believe it until I searched board game startups on angel.co and discovered TapTop.
Their hybrid gaming console immediately grabbed my attention, as I realized it could solve many of the difficulties inherent in tabletop games such as long setup times, taking up lots of space on the shelf, and sometimes difficult to transport...especially in quantity.
Luckily for me, TapTop posted a Customer Service position a while ago. This was the perfect opportunity to learn how I could add value to their business!
Below you'll find:
- Example newsletter
- Simplified FAQ
- Basic instructions on setting up ZohoDesk...because why not learn something new!
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💡 Here's a simple Newsletter I made in Aweber:
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Newsletter Roadmap
The process of convincing people they want a TapTop is also one of convincing people they want board games. A few demographics to consider:
- Parents who haven't thought about the benefits of entertaining children with board games rather than giving them their own console or laptop to play isolated from the group.
- A casual gamer who is overwhelmed by the components and rulebooks and giant boxes of hobby board games.
- Hardcore hobbyists, suspicious that TapTop is a watered-down tabletop experience.
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💡 I would focus my first six months of bi-weekly articles alternating between two topics:
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- Why board games are awesome. This could be scientific research, anecdotes and personal experience, stories from around the web, or news that shows just how much board games have grown as a genre of entertainment (Frosthaven's 13 million dollar Kickstarter anyone?).
- All about TapTop. Its features, things in development, things the team wants to add in the future, hardware and software, difficulties and wins...keeping subscribers up to date on what's happening.